Three Problems, One Solution
Enterprise Insights Challenges
90%+ of retail transactions occur in informal channels (McKinsey, 2017), yet there is little data available about these retailers.
POKET provides enterprise with new, dynamic, on-demand insights to better understand the informal retail channel.
60% of Africa’s 1.2B+ population is under 25 years old. 30% of these youth are unemployed (ILO, 2019)
POKET creates new forms of work for the young, idle, and mobile-first generation looking to supplement their income.
Informal merchants (mostly women) have no means of advertising, being discovered, and struggle to access financing.
POKET puts informal merchants on the map to be discovered online, and often creates the merchant’s first-ever proof of existence.